Flagship Primor Barcelona

Ferrcos has had the privilege of contributing to the spectacular design of the WANNA creative studio for the Primor perfumery flagship store on l’Avenida Portal de l’Àngel in Barcelona. A space of more than 1,200 m2 inspired by the universe of skin. “Planeta Piel was the concept that we developed in 2020 for the Primor store in Madrid, a project that plays around the skin, its textures, shapes, and colors, linking it to the world of cosmetics. Continuing to “bristling the skin” of clients, now in Primor Barcelona, adapting to the singularities of the space, has undoubtedly meant a new creative and exciting challenge that we have greatly enjoyed,” explains Esther Mengual, co-founder of WANNA and responsible for both projects.

A playful, fun, colourful, organic, nearby planet, created with decontextualized materials. A planet in which different product categories are represented in microworlds that, in turn, are connected by impactful transition spaces.

“Our stores in Madrid and Barcelona have marked a before and after for our brand image. They are already benchmark in the cosmetics sector, and we are adapting some of their distinctive elements in other of our establishments. This is the result of the great creative and technical work that WANNA has done,” says the executive director of Perfumerías Primor, Juan Ricardo Hidalgo.

“For us it is an honour that WANNA trusts in the quality of the products and the know-how of Ferrcos for projects as special as these,” says Ferrcos CEO, David Ferrer.

Colors, textures, volumes, brightness… materiality takes on special prominence in this project designed in detail by WANNA where Ferrcos has supplied materials that help fulfill the client’s request: “create a store with a WOW effect.”


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